Planet Zero
Brand Identity & Strategy Consutant
2026
Planet Zero is a climate-tech practice working at the intersection of infrastructure, energy, and people. The brand identity is designed to express an action-oriented approach to net zero emissions—one that shows up in how spaces are designed, used, and lived in, not just measured.
The identity supports a practice focused on real systems: thermal comfort, energy efficiency, and climate-responsive infrastructure across regions, sectors, and communities
‘Planet Zero— Design for Net Zero Living’ expresses a commitment to making net zero a practical, liveable reality— with people & planet at the centre of the practice. The brand name features a wordplay ‘Plan-net Zero’ capturing the brand’s core value.
The Logo
The logo used the initials in the form of the letter ‘P’ and a numerical ‘0’ to represent a traditional hut along with the ‘0’ representing the sun and a degree symbol. The form captures local & grounded infrastructure innovation in the climate, technology and energy space.
Typography
Messaging Triangle
A framework for simplifying core brand messaging
Colours
The logo used the initials in the form of the letter ‘P’ and a numerical ‘0’ to represent a traditional hut along with the ‘0’ representing the sun and a degree symbol. The form captures local & grounded infrastructure innovation in the climate, technology and energy space.
Imagery & Illustration
Interface
